What is Digital Marketing?
Digital Marketing is also called as Online Marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of Digital Communications. This includes not only Email, Social Media, and Web-based Advertising, but also text, multimedia messages as a marketing channel.
Basic Types of Digital Marketing:
For type of Digital Marketing, Everyone will say different sub types of Digital Marketing. Basic Types are:
- Organic Marketing
- Inorganic Marketing
What is Meant by Organic Marketing?
Organic marketing is a strategy that generates traffic to your business over time rather than using paid methods. This includes SEO, Unpaid social media posts on Facebook, Twitter, Instagram, Blog Posts, Guest Posts, User-Generated Content, Email Newsletters, Link Generation/Building, YouTube, etc. Major Types in Organic Marketing include:
- Content Writing or Marketing – As everyone say, Content is always the King for your website or Social Media Post. Writing and displaying the content in proper way will make you reach more to potential Customers.
- Search Engine Optimization (SEO)
- On-Page SEO (Hypertext markup heading, Correct page meta description, Page structure and headers, Text optimization, Image optimization)
- Off-Page SEO (Brand Mentions, Commenting, Forums, Influencer Outreach, Guest Author, Broken Link Building, Social Networking, Social Bookmarking, Content Marketing, Questions & Answers, Newsletters)
- Technical SEO (Adaptation to mobile devices, Improvement of the website loading speed, Optimization of the link structure, Optimization of the URLs, Navigation, Management of the duplicate content)
- Local SEO (Strategy that helps businesses to be more visible in local search results on Google)
- Social Media Optimization (SMO)
- Account optimization
- Social searchability optimization
- Content strategy optimization
- Individual post optimization
- Link optimization
- Performance optimization
What is Meant by InOrganic Marketing?
Inorganic marketing, or Paid marketing, uses paid methods to target, reach, engage, and convert leads quickly. Inorganic marketing strategies include Paid Search Ads, Paid Social Media Ads, Sponsored Posts, Display Ads, Video Ads on YouTube, etc. With paid media, one can micro-target their ideal audience and reach people who might never have heard of a business. You’ll measure the success of paid marketing through return on ad spend (ROAS), driving impressions, achieving high conversion rates, etc.
- Pay Per Click Campaigns (PPC Campaigns)
- Google Adwords or simply, Google Ads
- Facebook, Instagram Ads
- Twitter Ads
- LinkedIn Ads
- TikTok Ads, etc.
We will see more updates and information on individual types and services in future posts. Please stay tuned and subscribe to us to know more on Digital Marketing.
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